Rob Nelson - Academy Director

Rob Nelson with EFT founder Gary Craig

Rob with EFT Founder Gary Craig

Rob Nelson attended the University of Oregon, earning a Bachelors in Psychology in 1981 and his Masters in Counseling Psychology in 1983.  His early career focused on abused, neglected and delinquent children.

Rob has worked the ‘graveyard shift’ with a suicide prevention hotline, taught parenting classes through the Santa Rosa Junior College, was a presenter for the Beyond War organization, and after the birth of his first daughter in 1989, took a break from talk therapy to work as a Certified Massage Therapist for many years.

Rob says “One thing I loved about massage was that my client always felt better.  Every time!  This wasn't always the case with ‘talk therapy’.  EFT provides the same sort of ‘instant gratification’ and that’s one reason I love it so much.”

Rob encountered EFT in 2007 – first working on his own issues, then studying to become a practitioner. In March 2008 he hung out his shingle and began seeing clients in Santa Rosa, California. Rob began teaching classes and workshops right away, wanting to share EFT as widely as possible.

Rob Nelson was certified by Gary Craig in 2009 and began teaching classes and workshops. In 2010 Rob became a trainer for EFT Universe and helped develop their new certification program.

In November of 2013 Rob left EFT Universe to found Tapping the Matrix Academy – an artisan EFT Certification program.

In 2014 Rob met with Gary Craig, who wanted to ensure that the Academy would accurately represent Gary’s official EFT standards. Rob agreed to teach to Gary’s standard as much as possible and to make it clear when alternative ideas and techniques are introduced.


In April 2019, Rob's first book Hacking Reality was published.  Based on countless client sessions and workshops, this book is essential reading for any EFT practitioner or anyone wishing to transform their life.  Available here on Amazon.

Rob Nelson is not a licensed therapist or psychologist, though he is a CE provider for LMFTs, LCSWs and Licensed Psychologists.  Rob is also an ordained minister in the Universal Life Church and brings a strong spiritual and metaphysical orientation to the work. He balances his private practice with a demanding training schedule. He's taught throughout the US, and in Canada, Thailand and the Philippines.

Rob has trained with Gary Craig, Bruce Lipton, Rupert Sheldrake, AAMET founders Tam & Mary Llewellyn, Gwyneth Moss, Margaret Lynch and distance healer Harold McCoy.  Along with being certified by Gary Craig, Rob is a Certified Expert Practitioner with EFT Universe and a Level 3 AAMET practitioner. 

Rob Nelson lives and works in beautiful Santa Rosa, California with his wife of 35 years. He's the proud father of two wonderful daughters. 

Gary Craig's

Gary Craig's EFT certification

Our Academy

Certified EFT Practitioner

EFT Universe

EFT Universe Expert Practitioner

The AAMET

AAMET Level 3 Practitioner

Trainer for EFT U

Former EFT Universe Trainer